
In "Both/And Thinking," Smith and Lewis reveal how embracing paradox transforms impossible choices into innovation opportunities. Used by IBM, LEGO, and Unilever executives, this revolutionary framework challenges our either/or instincts. What if your biggest dilemma is actually your greatest competitive advantage?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
In a world that constantly pushes us toward either/or choices, what if our most challenging problems actually require embracing contradictions rather than resolving them? When Satya Nadella transformed Microsoft's struggling culture, he credited paradoxical thinking as his secret weapon. Similarly, when Brene Brown interviewed the authors, she called their framework "life-changing" for navigating complex challenges. This revolutionary approach - Both/And Thinking - has spread from Harvard Business School classrooms to Fortune 500 boardrooms, offering an alternative to the false choices that limit our potential. Paradoxes appear everywhere, from work-life balance to organizational strategy, presenting contradictory yet interdependent elements that exist simultaneously. Like the yin-yang symbol, these opposing forces define and require each other. The modern world, with its accelerating technology, diminishing resources, and expanding globalization, creates what might be called a "perfect paradox storm" where these tensions become increasingly inescapable. LEGO's near-collapse illustrates how success can lead to downfall when organizations become trapped in either/or thinking. Despite controlling 80% of the construction toy market in the 1990s, their rigid adherence to tradition ("Over my dead body will LEGO ever introduce Star Wars") left them vulnerable when digital toys emerged. Either/or thinking provides immediate relief from anxiety but creates long-term problems through three vicious cycles: "rabbit holes" of intensification, "wrecking balls" of overcorrection, and "trench warfare" that leads to polarization and conflict.
『Both/And Thinking』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Both/And Thinking』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Both/And Thinking』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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