
Discover how TOMS founder Blake Mycoskie's "buy-one-give-one" model revolutionized business ethics. Endorsed by Bill Clinton as "one of the most interesting entrepreneurs I've ever met," this NYT bestseller shows how profit and purpose create unstoppable momentum. Ready to change lives while building success?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Imagine being on vacation and witnessing children without shoes, vulnerable to disease and unable to attend school. This was Blake Mycoskie's reality in Argentina in 2006-a moment that sparked what would become a global movement. The humble alpargata, a canvas shoe common throughout Argentina, became the inspiration for TOMS Shoes and its revolutionary "One for One" business model: for every pair sold, another would be donated to a child in need. Starting with just three interns and 250 pairs of shoes in his apartment, Blake watched as his idea rapidly caught fire. When Nordstrom expressed interest, the fledgling company scrambled to appear established. What drove this explosive growth wasn't sophisticated marketing but something far more powerful-a story that resonated deeply with customers. The first "Shoe Drop" in Argentina proved transformative. Placing shoes directly onto children's feet alongside family and supporters created an emotional connection that transcended traditional business objectives. This journey revealed a profound truth: success and social impact aren't separate paths-they can be one and the same. TOMS challenged the conventional wisdom that separated profit from purpose, demonstrating that doing good could actually drive business growth. What began as a simple idea has now provided over 100 million pairs of shoes to children worldwide, inspiring countless entrepreneurs to build purpose into their business DNA.
『Start Something That Matters』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Start Something That Matters』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Start Something That Matters』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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