世界をつくりかえるビジネスのつくりかた book cover

世界をつくりかえるビジネスのつくりかた

ブレイク・マイコスキー
5(1 Reviews)

『世界をつくりかえるビジネスのつくりかた』の概要

TOMSの創業者ブレイク・マイコスキーによる「1つ買うごとに1つ贈る」モデルが、いかにビジネス倫理に革命を起こしたかをご覧ください。ビル・クリントン元大統領から「これまで会った中で最も興味深い起業家の一人」と称賛されたこのニューヨーク・タイムズ紙のベストセラーは、利益と目的がどのようにして止められない勢いを生み出すかを示しています。成功を築きながら、人々の人生を変える準備はできていますか?

『世界をつくりかえるビジネスのつくりかた』の主要テーマ

  • one-for-one model
  • social entrepreneurship
  • mission-driven branding
  • corporate social responsibility
  • authentic storytelling

『世界をつくりかえるビジネスのつくりかた』の名言

  • Simplicity trumps complexity.

  • Giving actually improves your bottom line.

  • Success had to intertwine with social impact.

  • People don't just buy what you make; they buy why you make it.

  • Fear is perhaps the most common obstacle.

『世界をつくりかえるビジネスのつくりかた』の登場人物

  • Blake MycoskieAuthor and founder of TOMS Shoes
  • Adam LowryCo-founder of the eco-friendly company Method
  • Eric RyanCo-founder of the eco-friendly company Method
  • Jared FogleSubject of a Subway weight-loss story case study
  • TitoFounder of Tito's Handmade Vodka

著者について

『世界をつくりかえるビジネスのつくりかた』の著者について

Start Something That Matters(邦題:明日から、世界を変える。)』のベストセラー著者であり、著名な社会起業家でもあるブレイク・マイコスキーは、ビジネスの革新と人道的インパクトを融合させています。世界中で9,600万足以上の靴を寄付した「ワン・フォー・ワン(One for One)」モデルを普及させたTOMSシューズの創設者として最もよく知られるマイコスキーの著書では、目的主導型の起業家精神、倫理的なビジネス慣行、そして社会貢献のために商業を活用することといったテーマが探求されています。

19歳で最初の事業(EZ Laundry)を立ち上げて以来のシリアルアントレプレナー(連続起業家)である彼は、後にスタンフォード大学やハーバード大学の研究者と共に開発された、神経科学に基づくウェルネスプログラム「Madefor」を共同設立しました。

マイコスキーの洞察は、複数の企業を築き上げた実践的な経験と、TOMSの慈善活動の使命にインスピレーションを与えた2006年のアルゼンチン旅行から生まれています。彼のTEDxトークや、『ザ・トゥナイト・ショー』、そして2002年に出場した『アメージング・レース』などのプラットフォームへの頻繁な出演は、彼の「意識の高い資本主義(コンシャス・キャピタリズム)」というメッセージを広めています。同書は世界中で150万部以上を売り上げ、28言語に翻訳されており、意義あるビジネスのための現代のガイドとしての地位を確固たるものにしています。

世界をつくりかえるビジネスのつくりかたの要約をダウンロード

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