Small Data by Martin Lindstrom Summary
Overview of Small Data
In "Small Data," Time Magazine's Top 100 Influencer Martin Lindstrom reveals how tiny behavioral clues unlock billion-dollar opportunities. How did refrigerator magnets in Russia launch a successful e-commerce platform? Discover why this modern-day Sherlock Holmes believes big data isn't enough.
Similar books to Small Data
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
The Sneakers That Saved a Billion-Dollar Company
A pair of scuffed Adidas sneakers saved LEGO from bankruptcy. In 2003, the Danish toy giant was drowning-30% revenue loss, crushing debt, and market research screaming that impatient kids no longer had time for tiny bricks. So LEGO made pieces bigger, simpler, faster to assemble. Then an 11-year-old German skateboarder showed off his worn shoes, explaining how each scrape proved his mastery. That moment changed everything. Children don't lack patience-they lack things worth being patient for. LEGO reversed course, made sets more complex, and by 2014 became the world's largest toymaker with over $2 billion in sales. The insight didn't come from algorithms analyzing millions of data points. It came from noticing one boy's pride in his beat-up sneakers-what global branding consultant Martin Lindstrom calls "Small Data." While corporations worship at the altar of big data, the most transformative insights hide in refrigerator magnets, bathroom cabinets, and how someone arranges their shoes by the door. These tiny human clues reveal what spreadsheets never can: the unspoken desires driving our choices.
Seeing What Locals Cannot
The Magnets That Revealed a Nation's Dreams
When Grocery Stores Became Permission Zones
The Spice Box That Bridged Generations
Objects as Emotional Anchors
Finding Balance in an Algorithmic World
クイックサマリーモード - 『Small Data』の要約を9分で読む・聴く
『Small Data』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Small Data』から厳選した11の洞察
『Small Data』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Small Data』のレッスンを21分のストーリーで
鮮やかなストーリーテリングを通じて『Small Data』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『Small Data』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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