
In a world obsessed with algorithms, "Sensemaking" reveals why human intelligence still reigns supreme. Ford's former CEO Mark Fields swears by Madsbjerg's approach - proving that in business, understanding culture trumps big data every time.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
A healthcare executive stares at millions of dollars in market research that tells her nothing about why customers are leaving. A Senate candidate with impeccable policies watches voters emotionally connect with his less-qualified opponent. A solar entrepreneur with superior technology loses to inferior competitors. What's happening? We've become so obsessed with algorithms and big data that we've lost our ability to understand human behavior. The solution isn't more data-it's sensemaking, a return to humanities thinking as an essential practice for understanding the cultural contexts that shape decision-making. Consider Ford CEO Mark Fields, processing information from 199,000 employees while making decisions affecting $150 billion annually. Ford's engineering innovations meant nothing in Chinese cities without lane markings or in New Delhi where having a driver signifies status. When executives expand globally, they say, "I've lost my intuition"-they can no longer rely on instinct about customers whose worlds differ fundamentally from their own. What's needed is the antithesis of algorithmic thinking, grounded in concrete reality rather than abstract numbers.
『Sensemaking』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Sensemaking』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Sensemaking』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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