
"Scarcity" reveals why having too little reshapes our minds, decisions, and lives. Challenging conventional wisdom that failure causes poverty, Mullainathan and Shafir argue the reverse: scarcity itself creates failure. What if your empty wallet is actually emptying your mental bandwidth?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
Picture a firefighter racing toward an emergency, mind laser-focused on equipment checks and rescue protocols. Yet in this heightened state of readiness, 79% forget one critical safety measure: buckling their seatbelt. Vehicle accidents are the second leading cause of firefighter deaths, but when the alarm sounds, this simple act vanishes from awareness. This isn't carelessness-it's the paradox of scarcity at work. Whether you're racing against a deadline, stretching your last twenty dollars until payday, or a dieter obsessing over forbidden chocolate cake, you're experiencing the same psychological force. Scarcity-having too little of what you need-doesn't just limit resources. It fundamentally rewires how your brain processes information, makes decisions, and perceives the world. This insight explains puzzles that have baffled economists and psychologists for decades: Why do the busiest people keep taking on more? Why do smart people make shortsighted financial choices? Why does poverty seem to perpetuate itself regardless of individual talent or effort?
『Scarcity』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Scarcity』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Scarcity』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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