Propaganda by Edward Bernays Summary
Overview of Propaganda
Bernays' 1928 "Propaganda" revealed how elites engineer public consent. Nazi propagandist Goebbels used these principles to elevate Hitler. Nephew of Freud, Bernays transformed cigarette marketing for women while knowing health risks. Want to spot manipulation in today's media? Start here.
Similar books to Propaganda
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
The Invisible Hand Behind Your Thoughts
Have you ever craved bacon for breakfast after seeing a doctor recommend it on TV? Or felt compelled to buy a piano after visiting a friend's elegant music room? These aren't coincidental desires-they're calculated results of propaganda as revealed in Edward Bernays' groundbreaking 1928 work. As Sigmund Freud's nephew and the father of modern public relations, Bernays wasn't just theorizing-he was sharing trade secrets from a career spent manipulating public opinion for governments and corporations. What makes this slim volume particularly chilling is its candid admission of what many suspected but couldn't prove: that an "invisible government" of elites consciously shapes our thoughts, desires, and behaviors. Bernays argues this manipulation isn't just inevitable but necessary for society to function. Without propaganda to organize and simplify our choices, he suggests, democracy would collapse into chaos. Before World War I, "propaganda" was a neutral term. The war transformed both its meaning and application forever, as governments systematically deployed media techniques to generate war enthusiasm. Once peace arrived, propaganda professionals quickly found new clients in corporate America, applying their persuasive techniques to commercial purposes. The period between the Versailles Treaty and the 1929 Crash saw these experts aggressively marketing their services, making grandiose claims that their "science" would not merely enrich corporations but advance civilization itself.
The Science of Manufacturing Consent
Engineering Democracy Through Invisible Control
The Corporate Propaganda Revolution
Tools of Mass Persuasion
The Ethical Paradox of Modern Influence
Living in the Propaganda Age
クイックサマリーモード - 『Propaganda』の要約を9分で読む・聴く
『Propaganda』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Propaganda』から厳選した11の洞察
『Propaganda』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Propaganda』のレッスンを27分のストーリーで
鮮やかなストーリーテリングを通じて『Propaganda』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『Propaganda』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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