Marketing Strategy by Jenna Tiffany Summary
Overview of Marketing Strategy
Jenna Tiffany's award-winning guide transforms marketing chaos into strategic brilliance. BookFest and Business Book Awards winner, endorsed by Dr. Dave Chaffey, it provides the framework industry leaders swear by. Why do Mailchimp and CIM experts consider it the ultimate antidote to quick-win marketing failures?
Similar books to Marketing Strategy
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
When 63% of Businesses Are Flying Blind: The Strategy Imperative
What's the difference between a thriving brand and one that's perpetually stuck in the discount trap? The answer isn't more social media posts or flashier ads-it's something far more fundamental. In today's marketing landscape, 63% of businesses operate without a documented strategy, essentially navigating a complex marketplace blindfolded. They confuse motion with progress, tactics with strategy, and busyness with effectiveness. The result? An endless cycle of promotional campaigns, price cuts, and scattered efforts that never quite add up to sustainable growth. Marketing has traveled a remarkable journey-from simple commodity exchanges in the Trade Era to today's hyper-connected Social Mobile Marketing Era. Yet this evolution has created an unexpected problem. With more channels, more data, and more possibilities than ever before, many marketers have lost sight of the forest for the trees. They're drowning in options, seduced by the latest platform or trend, forgetting that effective marketing rests on timeless strategic principles. Consider two automotive giants facing crisis: General Motors and Ford. GM's rigid hierarchy prevented adaptation-information flowed one way, from top to bottom, and dissenting voices were silenced. When market conditions shifted, they couldn't pivot. Ford took a radically different approach. They reformed their structure to enable two-way communication, actually rewarded employees who reported risks and problems, and created fluid organizational systems that encouraged creativity. The outcome wasn't just survival-it was increased innovation, improved products, and dramatically higher customer satisfaction. Same industry, same challenges, completely different results. Why? Structure reflected vision, and vision informed strategy. Marketing strategy isn't about doing more-it's about doing the right things in the right order, with clear purpose and direction. Think of it this way: tactics are the vehicles you drive, but strategy is the destination and the route you take to get there. Without knowing where you're headed, even the fastest car won't get you anywhere meaningful.
Understanding Your Landscape and Setting Meaningful Objectives
The Humans Behind the Data Points
Building Your Marketing Blueprint with the 7Ps
Choosing Your Channels Wisely in a Fragmented Media Landscape
Bringing Strategy to Life Through Consistent Execution and Brand Building
Measuring What Matters and Learning From Results
クイックサマリーモード - 『Marketing Strategy』の要約を13分で読む・聴く
『Marketing Strategy』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Marketing Strategy』から厳選した7の洞察
『Marketing Strategy』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Marketing Strategy』のレッスンを26分のストーリーで
鮮やかなストーリーテリングを通じて『Marketing Strategy』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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