Jonah Berger
Jonah Berger is a Wharton marketing professor and author who studies consumer behavior, social influence, word of mouth, and persuasion. He is best known for Contagious, alongside Invisible Influence, The Catalyst, and Magic Words. His books have become international bestsellers and have been translated into more than 35 languages.
経歴と著者の歩み
Jonah Berger’s public writing grew out of an academic career built around questions of judgment, influence, and behavior. He earned a B.A. in Human Judgment and Decision Making from Stanford University in 2002, completed a Ph.D. in marketing at Stanford Graduate School of Business in 2007, and joined the Wharton School that same year. At Wharton, he advanced from assistant professor to tenured associate professor and built a research agenda around word of mouth, digital marketing, natural language processing, and the forces that make ideas, products, and behaviors catch on. ((https://faculty.wharton.upenn.edu/wp-content/uploads/2016/11/Jonah-Berger-CV-2.pdf))
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The Architect of Influence
This plan is essential for creators and leaders who want to bridge the gap between having great ideas and building a profitable brand. It benefits anyone looking to master the psychology of persuasion, creative discipline, and digital monetization.
Master the Science of Instant Charisma
In an era where personal branding and soft skills are the ultimate differentiators, mastering charisma is essential for professional and social advancement. This plan is designed for aspiring leaders and professionals who want to transform their social presence from overlooked to unforgettable.
Persuasion and manipulation techniques
Understanding the mechanics of influence is essential for navigating modern social and professional landscapes. This plan is ideal for leaders, negotiators, and individuals looking to enhance their communication impact while building a strong defense against psychological manipulation.
Understand & influence human decision-making
In an era of information overload, understanding the hidden mechanics of the mind is a critical competitive advantage. This plan is ideal for leaders, marketers, and designers looking to leverage behavioral science to drive better results and ethical engagement.
Master psychology & marketing
This learning plan bridges the gap between human psychology and effective marketing, equipping you with scientific frameworks to understand why people buy and how to ethically influence their decisions. It's ideal for marketers, entrepreneurs, business leaders, and sales professionals who want to move beyond guesswork and create strategies grounded in behavioral science. Whether you're building a brand, launching products, or optimizing customer experiences, these skills will give you a decisive competitive advantage.
Become the World's Best Marketer
This comprehensive path is essential for aspiring CMOs and entrepreneurs who want to master the full spectrum of modern influence. It bridges the gap between timeless human psychology and cutting-edge digital execution to create market leaders.
Master psychology and influence for success
Understanding the psychological drivers of behavior is essential for navigating modern professional and social landscapes. This plan is designed for leaders, negotiators, and individuals looking to enhance their interpersonal impact through science-backed persuasion and emotional intelligence.
Create & sell viral US consumer products
This learning plan is essential for entrepreneurs and product managers looking to break through the noise of the competitive U.S. consumer market. It combines behavioral psychology, growth strategy, and revenue science to help you build products that don't just sell, but spread organically and create lasting market impact.
コミュニティの声
"Jonah Berger knows more about what makes information go viral than anyone in the world"
— Daniel Gilbert
"Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance"
— Jim Collins
"In this cogent and compelling book, Jonah Berger outlines a smarter, more effective approach"
— Daniel H. Pink
"Jonah Berger is as creative and thoughtful as he is spunky and playful"
— Dan Ariely
"With great insight, Jonah Berger removes the cloak of invisibility from powerful sources of influence and resolves mysteries of human behavior"
— Robert Cialdini
"As he did with Contagious, Jonah Berger takes us deep beneath the surface of things, with mesmerizing results"
— Arianna Huffington
"Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world"
— Charles Duhigg
"Jonah Berger has a knack for making science sparkle, and he doesn’t just tell you how to write and speak more persuasively, he shows you"
— Adam Grant
"Jonah Berger’s research combined with his crisp storytelling style is sure to turn this book into a modern classic in behavioral science"
— Guy Raz
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
