The Impact Equation by Chris Brogan Summary
Overview of The Impact Equation
In "The Impact Equation," Brogan and Smith reveal how to break through digital noise with their CREATE formula. Used by giants like Microsoft and American Express, this 2012 follow-up to "Trust Agents" transforms communication strategies. What made Adele's success possible? The answer lies within.
Similar books to The Impact Equation
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
When Everyone Has a Voice, How Do You Make Yours Matter?
A thirteen-year-old can become a millionaire faster than their father could earn a fraction of that amount. This isn't hyperbole-it's the reality of our democratized media landscape. We live in an unprecedented moment where the same tools used by Zuckerberg and the Google founders sit freely available on your laptop. Yet despite this universal access, most voices vanish into digital silence while a select few command massive influence. What separates them isn't luck or privilege-it's understanding a systematic framework for creating genuine impact. The answer lies in a deceptively simple formula: Impact = Contrast x Reach x Exposure x Articulation x Trust x Echo. Each element amplifies the others, creating exponential rather than incremental results. Consider adventurer Brett Rogers, who travels rivers without fossil fuels. His contrast comes from unique documentary footage of the Gulf before the BP disaster. His reach extends through the Documentary Channel and web series. His exposure builds through episodic content that keeps audiences returning. His articulation is crystal clear: "an adventurer who travels down rivers without using a single barrel of oil." His trust emerges from raw, high-quality filmmaking that transports viewers onto his journeys. His echo-the emotional resonance-makes audiences genuinely care about his adventures. Remove any single element, and his impact crumbles.
Shaping Ideas That Actually Penetrate
The Power of Talking Like a Six-Year-Old
Building Your Amplifier From the Ground Up
The Delicate Dance of Being Seen Without Being Annoying
Trust: The Currency That Actually Matters
Creating Resonance That Moves People to Action
クイックサマリーモード - 『The Impact Equation』の要約を9分で読む・聴く
『The Impact Equation』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『The Impact Equation』から厳選した12の洞察
『The Impact Equation』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『The Impact Equation』のレッスンを22分のストーリーで
鮮やかなストーリーテリングを通じて『The Impact Equation』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『The Impact Equation』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
The Impact Equationの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。