Jobs to Be Done by Stephen Wunker Summary
Overview of Jobs to Be Done
Discover why Nestle, Cisco, and PepsiCo executives swear by this award-winning innovation roadmap. Beyond marketing buzzwords, "Jobs to Be Done" reveals what customers truly need but never articulate. How did a fast-food chain's milkshake study revolutionize product design forever?
Similar books to Jobs to Be Done
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
重要なポイント
Revolutionizing Innovation Through Customer Jobs
Ever wondered why some products become instant hits while others flop despite massive investment? The answer lies not in asking customers what they want, but understanding what they're trying to accomplish. "Jobs to be Done" reveals a revolutionary approach that transforms innovation from a creative gamble into a structured, repeatable process. Building on Clayton Christensen's groundbreaking theory, this framework explains why product failure rates exceed 50% and only 1 in 300 new products significantly impact customer behavior. Consider Uber - they didn't just create a cheaper taxi; they addressed fundamental pain points like unpredictable waits and payment hassles while satisfying emotional needs for certainty and control. By focusing on the jobs customers hire products to do, companies can consistently create offerings that genuinely resonate with people's deeper motivations rather than superficial preferences. We often define markets too narrowly by what people currently buy, asking limited questions like "How can we sell more books?" instead of understanding underlying customer needs. The Jobs framework encourages us to focus on what customers are truly trying to accomplish - both functionally and emotionally. Take Snapchat as a perfect example. Rather than competing directly with Facebook on features, they focused on emotional jobs important to millennials: sharing authentic moments without pressure for perfection and creating a space separate from parents and employers. This insight allowed them to create something truly distinctive.
Understanding Customer Decision Drivers
Navigating Stakeholder Needs and Pain Points
Defining Success Through Customer Eyes
Breaking Through Adoption Barriers
Rethinking Competition Beyond Industry Boundaries
Building a Sustainable Innovation Engine
クイックサマリーモード - 『Jobs to Be Done』の要約を9分で読む・聴く
『Jobs to Be Done』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
フラッシュカードモード - 『Jobs to Be Done』から厳選した8の洞察
『Jobs to Be Done』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。
エンタメモード - 『Jobs to Be Done』のレッスンを23分のストーリーで
鮮やかなストーリーテリングを通じて『Jobs to Be Done』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
パーソナライズモード - 『Jobs to Be Done』の要約を0分で読む・聴く
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。
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"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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