
Revolutionize innovation with Ulwick's "Jobs to Be Done" - the methodology that transformed university recruitment and boosted success rates from 17% to 86%. Endorsed by Harvard's Clayton Christensen, it's the framework Microsoft and Bosch use to truly understand what customers actually need.
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
What if there was a way to predict innovation success with 86% accuracy? While most companies stumble through product development with failure rates exceeding 80%, a quiet revolution has been transforming how organizations innovate. It began with IBM's catastrophic PCjr failure in 1984-a billion-dollar lesson that sparked a completely new approach to understanding what customers actually need. Tony Ulwick's Outcome-Driven Innovation methodology, endorsed by Harvard's Clayton Christensen and adopted by Microsoft, Bosch, and Twitter, has been delivering consistent results for over 25 years. The secret? Stop guessing what customers want and start understanding the jobs they're trying to get done.
『Jobs to be Done』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『Jobs to be Done』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『Jobs to be Done』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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