Hug Your Haters book cover

Hug Your Haters by Jay Baer Summary

Hug Your Haters
Jay Baer
3.85 (771 Reviews)
Business
Communication skill
Entrepreneurship
概要
主なポイント
著者
よくある質問

Overview of Hug Your Haters

In "Hug Your Haters," Jay Baer reveals the shocking gap between businesses and customers: 80% of companies believe they deliver outstanding service, yet only 8% of customers agree. Transform complaints into loyalty with the revolutionary H.O.U.R.S. method that's reshaping modern customer service.

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重要なポイント

1

The Customer Complaint Revolution: Your Greatest Untapped Asset

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Imagine a world where your angriest customers become your most loyal advocates. This isn't fantasy-it's the counterintuitive reality uncovered in groundbreaking research that's transforming how leading companies handle complaints. While most businesses view customer complaints as problems to minimize, forward-thinking organizations recognize them as their greatest untapped asset. The disconnect is staggering: 80% of businesses believe they deliver "superior" customer service, yet only 8% of customers agree. This gap represents both a crisis and an unprecedented opportunity. What separates beloved brands like Zappos and Nordstrom from their competitors isn't what they sell-it's how they respond when things go wrong. These companies understand a fundamental truth: your angriest customers aren't your biggest problem-ignoring them is. In today's hyperconnected world, every complaint is a chance to demonstrate your values to not just one customer, but potentially thousands of observers watching how you'll respond.

2

Customer Service as a Public Performance

3

The Psychology Behind Customer Complaints

4

The Financial Impact of Answering Every Complaint

5

The Two-Channel Response Strategy

6

Building a Hater-Hugging Organization

7

Embracing the Future of Customer Service

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『Hug Your Haters』は単なる本ではありません—Businessのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

クイックサマリーモード - 『Hug Your Haters』の要約を10分で読む・聴く

クイックサマリー
クイックサマリー
『Hug Your Haters』を10分で要約

『Hug Your Haters』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

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フラッシュカードモード - 『Hug Your Haters』から厳選した10の洞察

フラッシュカード
フラッシュカード
『Hug Your Haters』から厳選した10の洞察

『Hug Your Haters』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

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エンタメモード - 『Hug Your Haters』のレッスンを24分のストーリーで

エンタメ
エンタメ
『Hug Your Haters』のレッスンを24分のストーリーで

鮮やかなストーリーテリングを通じて『Hug Your Haters』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

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あなた自身の方法で『Hug Your Haters』を体験。

何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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