BeFreed
    Categories>Career & Business>Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
    Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist book cover

    Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist by Sally Hogshead Summary

    Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
    Sally Hogshead
    3.89 (693 Reviews)
    BusinessCommunication skillPsychology
    概要
    主なポイント
    著者
    よくある質問

    Overview of Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

    Discover why "different is better than better" in Sally Hogshead's game-changing marketing guide. With over 1 million Fascination Tests taken and adoption by IBM and Twitter, this book reveals the 7 psychological triggers that make any brand irresistible - a toolkit even award-winning copywriters can't resist.

    Similar books to Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

    あなたに合った学び方を探す
    クイックサマリー9分

    著者の声を通じて本を感じる

    深堀り42分

    知識を魅力的で例が豊富な洞察に変換

    フラッシュカード6件の洞察

    キーアイデアを瞬時にキャプチャして素早く学習

    エンタメ18分

    楽しく魅力的な方法で本を楽しむ

    「Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist」のベストクォート

    “

    The most fascinating option wins, while everything else goes extinct.

    ”
    あなたに合った学び方を探す
    『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』は単なる本ではありません—Businessのマスタークラスです。あなたに最適な方法でレッスンを吸収できるよう、5つのユニークな学習モードを用意しています。深く考える人も、素早く学ぶ人も、物語が好きな人も、あなたのスタイルに合ったモードがあります。

    クイックサマリーモード - 『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』の要約を9分で読む・聴く

    クイックサマリー
    クイックサマリー
    『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』を9分で要約

    『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。

    play
    00:00
    00:00
    Your browser does not support the audio element.

    フラッシュカードモード - 『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』から厳選した6の洞察

    フラッシュカード
    フラッシュカード
    『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』から厳選した6の洞察

    『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

    Flash Mode Swiper

    エンタメモード - 『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』のレッスンを18分のストーリーで

    エンタメ
    エンタメ
    『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』のレッスンを18分のストーリーで

    鮮やかなストーリーテリングを通じて『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。

    play
    00:00
    00:00
    Your browser does not support the audio element.

    パーソナライズモード - 『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』の要約を0分で読む・聴く

    パーソナライズ
    パーソナライズ
    あなた自身の方法で『Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist』を体験。

    何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

    Personalize Mode

    コロンビア大学卒業生がサンフランシスコで開発

    BeFreedは1,000,000+の好奇心旺盛な仲間が集うグローバルコミュニティ
    BeFreedがウェブ上でどのように話題になっているかをもっと見る

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    コロンビア大学卒業生がサンフランシスコで開発

    BeFreedは1,000,000+の好奇心旺盛な仲間が集うグローバルコミュニティ
    BeFreedがウェブ上でどのように話題になっているかをもっと見る

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star

    "Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

    @Moemenn
    platform
    star
    star
    star
    star
    star

    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
    platform
    comments
    12
    likes
    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
    platform
    star
    star
    star
    star
    star

    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
    platform
    comments
    12
    likes
    108

    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
    platform
    comments
    254
    likes
    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
    platform
    star
    star
    star
    star
    star

    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

    @Pitiful
    platform
    comments
    96
    likes
    4.5K

    "BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

    @SofiaP
    platform
    star
    star
    star
    star
    star

    "BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

    @Jaded_Falcon
    platform
    comments
    201
    thumbsUp
    16

    "It is great for me to learn something from the book without reading it."

    @OojasSalunke
    platform
    star
    star
    star
    star
    star

    "The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

    @Leo, Law Student, UPenn
    platform
    comments
    37
    likes
    483

    "Makes me feel smarter every time before going to work"

    @Cashflowbubu
    platform
    star
    star
    star
    star
    star
    1.5K Ratings4.7
    今すぐ学習の旅を始めよう
    BeFreed App
    この要約をダウンロード

    Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resistの要約をPDFまたはEPUBで無料でダウンロード。印刷やオフラインでいつでもお読みいただけます。

    BeFreed

    なんでも、あなた向けに学ぶ

    DiscordLinkedIn
    注目の書籍要約
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    人気のカテゴリ
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    著名人の読書リスト
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    受賞作品コレクション
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    注目のトピック
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年別ベストブック
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    注目の著者
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 他のアプリ
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    学習ツール
    Knowledge VisualizerAI Podcast Generator
    情報
    会社概要arrow
    料金arrow
    よくある質問arrow
    ブログarrow
    採用情報arrow
    パートナーシップarrow
    アンバサダープログラムarrow
    ディレクトリarrow
    BeFreed
    Try now
    © 2026 BeFreed
    利用規約プライバシーポリシー
    BeFreed

    なんでも、あなた向けに学ぶ

    DiscordLinkedIn
    注目の書籍要約
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    人気のカテゴリ
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    著名人の読書リスト
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    受賞作品コレクション
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    注目のトピック
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    年別ベストブック
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    学習ツール
    Knowledge VisualizerAI Podcast Generator
    注目の著者
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs 他のアプリ
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    情報
    会社概要arrow
    料金arrow
    よくある質問arrow
    ブログarrow
    採用情報arrow
    パートナーシップarrow
    アンバサダープログラムarrow
    ディレクトリarrow
    BeFreed
    Try now
    © 2026 BeFreed
    利用規約プライバシーポリシー

    おすすめの本

    book cover
    How the World Sees You
    Sally Hogshead
    Discover your unique value and leverage it for success in both personal and professional spheres through fascination science.
    podcast cover
    source 1source 2source 3source 4
    6 sources
    Become Fascinating: Science-Backed Conversation Secrets
    Discover mind-blowing facts and proven techniques to transform from awkward small talk to captivating conversations. Learn the neuroscience of connection, cosmic soup black holes, and why certain spices work together-plus strategic social positioning that makes you unforgettable.
    book cover
    Brilliance by Design
    Vicki Halsey
    Unleash learning potential through innovative design techniques. Transform meetings and workshops into engaging, impactful experiences that inspire brilliance.
    book cover
    Irresistible
    Josh Bersin
    Unveils seven secrets for creating enduring, employee-focused organizations that thrive in today's dynamic business landscape.
    podcast cover
    How to Talk to AnyoneThe Charisma MythThe Art of Witty BanterCommunication Skills Training
    23 sources
    From Forgettable to Magnetic: Conversation Secrets
    Discover the counterintuitive skills that make people irresistibly captivating—it's not about being the smartest or loudest, but mastering specific techniques that make others feel genuinely interesting.
    book cover
    Contagious
    Jonah Berger
    Uncover the science behind viral content and learn how to make your ideas spread like wildfire in today's digital age.
    book cover
    Irresistible
    Adam Alter
    A compelling exploration of how modern technology exploits our psychological vulnerabilities, creating powerful behavioral addictions in the digital age.
    book cover
    Persuasive Copywriting
    Andy Maslen
    Master the art of emotion-driven copywriting using psychology and neuroscience to craft compelling content that sells and engages readers.

    重要なポイント

    1

    The Fascination Factor: How to Make Your Brand Irresistible

    play
    00:00
    00:00
    Your browser does not support the audio element.

    In a world where the average attention span has shrunk to just nine seconds-the same as a goldfish-how do some brands manage to captivate us completely? Sally Hogshead's research with over 700,000 participants reveals that fascination isn't magic-it's a science anyone can apply. The word "fascinate" comes from Latin *fascinare*, meaning "to bewitch or hold captive." When we're fascinated, we don't act logically. We buy things we don't need, believe messages we don't agree with, and make decisions that defy rational explanation. Our brains are hardwired for fascination as a survival mechanism-the most fascinating option wins, while everything else goes extinct. Though we've evolved beyond our cave-dwelling days, these ancient instincts still drive our behavior. Consider how we're born to be fascinated by faces-even newborns focus twice as long on facial drawings than on other shapes. Our brains have a dedicated region specifically for recognizing faces, which remarkably activates when young men evaluate favorite car brands, showing how we personify products we love. With just seconds to communicate, convince and convert, brands must captivate immediately or watch customers "swim away." We've shifted from a world where information was scarce and attention plentiful to the opposite reality. Your influence no longer depends on how much information you provide, but on your ability to get people to take action in an overwhelmed marketplace.

    2

    The Seven Advantages: Your Brand's Secret Weapons

    3

    Innovation: Transforming the Ordinary into the Extraordinary

    4

    Passion: Creating Emotional Connections

    5

    Power and Prestige: Leading with Authority and Excellence

    6

    Trust, Mystique, and Alert: The Quiet Powers of Fascination

    7

    Vanilla or Pistachio: The Power of Difference