
Journey through 40 captivating chapters of economic thought - from money's invention to behavioral economics. A New York Times audio bestseller that transformed "economics fear" into fascination. What complex theory could this little book make crystal clear for you?
著者の声を通じて本を感じる
知識を魅力的で例が豊富な洞察に変換
キーアイデアを瞬時にキャプチャして素早く学習
楽しく魅力的な方法で本を楽しむ
What if the greatest economic revolution wasn't the internet or industrialization, but the moment our ancestors planted a seed instead of searching for one? Around 10,000 years ago, agriculture transformed everything. Suddenly, people could produce more food than they immediately needed. That surplus became the foundation for cities, writing, and eventually, economic thought itself. In ancient Mesopotamia, the earliest writing systems emerged not for poetry or history, but to track who owned what-the first balance sheets carved in clay. The Greeks took this further. Plato imagined a perfect society where philosopher-kings ruled and commerce was minimized, fearing that wealth pursuit would corrupt the soul. His student Aristotle disagreed, noting that people take better care of what they personally own-an insight that would echo through centuries. He distinguished between natural exchange (selling your surplus) and unnatural profit-seeking, condemning moneylending as the worst economic sin. Money breeding money, he argued, violated the natural order. Yet despite philosophical warnings, trade flourished across Alexander's empire and Roman territories. When Rome fell, economic thinking found an unlikely home: Christian monasteries, where monks would wrestle with questions of fairness, profit, and God's will in commerce. Medieval Europe faced a profound tension: How could Christians engage in commerce without losing their souls? The Bible portrayed work as punishment for original sin, and Jesus warned that pursuing wealth could lead people away from God. Thomas Aquinas, the era's most influential thinker, developed the concept of the "just price"-not the highest amount a desperate buyer would pay, but what was normally charged without deception. This wasn't naive idealism but practical ethics for functioning markets. Aquinas condemned usury with theological precision: money was "barren" and couldn't reproduce like livestock or crops. When you lend $100 and demand $110 back, where does that extra $10 come from? To medieval thinkers, it represented an unnatural extraction from the borrower's labor. But as Venice and Florence flourished through international trade, reality pressed against doctrine. Merchants stored coins with money-changers who facilitated transfers and provided loans-becoming the first bankers. Insurance emerged to manage shipping risks. The church gradually softened its stance, recognizing that reasonable interest rates were necessary for banking to function. By the late medieval period, merchants increasingly believed they could serve both "God and profit." This wasn't abandoning morality but adapting it to economic complexity-a shift that would open the door to modern capitalism while maintaining ethical constraints on ruthless behavior.
『A Little History of Economics』の核心的なアイデアを分かりやすいポイントに分解し、革新的なチームがどのように創造、協力、成長するかを理解します。
『A Little History of Economics』を素早い記憶のヒントに凝縮し、率直さ、チームワーク、創造的な回復力の主要原則を強調します。

鮮やかなストーリーテリングを通じて『A Little History of Economics』を体験し、イノベーションのレッスンを記憶に残り、応用できる瞬間に変えます。
何でも質問し、声を選び、本当にあなたに響く洞察を一緒に作り出しましょう。

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