Buchmarketing: Mit Pinterest & BookPin aus dem Hamsterrad
Erfahren Sie, wie Autoren Pinterest als visuelle Suchmaschine nutzen, um Buchmarketing nachhaltig zu gestalten und dem Algorithmus-Hamsterrad zu entfliehen.
Miglior citazione da Buchmarketing: Mit Pinterest & BookPin aus dem Hamsterrad
Pinterest ist ein ruhiger Reichweitenkanal, der es Autoren erlaubt, sichtbar zu sein, ohne die Seele an einen Algorithmus zu verkaufen, der alle zwei Stunden neuen Content verlangt.
Questa lezione audio è stata creata da un membro della comunità BeFreed
Bücher und Buchmarketing 2026 mit Pinterest und dem neuen Trend BookPin ins Leben gerufen vom KI BuchClub auf Skool von Dr. Kathrin Hamann und ihrer Community, jetzt eine spezielle Pinterest Welt Community connive, rund um Marketing und Reichweite mit Pinterest was gibt es Neues zu Pinterest? Dr. Hamann hat ein Tool entwickelt BookPin Studio mit dem man Bücher anlegen und passende Pins dazu erstellen kann
Domande frequenti
Laut Lena wird Pinterest oft falsch verstanden, da es nicht wie soziale Medien, sondern wie eine visuelle Suchmaschine funktioniert. Während Inhalte auf Instagram oder TikTok oft nach wenigen Stunden verschwinden, belohnt Pinterest die Langlebigkeit von Inhalten. Ein gut strukturierter Pin kann über Monate oder sogar Jahre hinweg neue Leser anziehen, was Autoren den Druck nimmt, ständig neuen Content produzieren zu müssen, nur um für den Algorithmus relevant zu bleiben.
Eli und Lena erklären, dass Pinterest eher als eine Erweiterung von Google zu betrachten ist. Anstatt auf kurzlebige Interaktionen zu setzen, basiert die Plattform auf Struktur und SEO-Prinzipien. Das bedeutet für Autoren, dass sie ihre Inhalte gezielt für die Suche optimieren können. Anstatt netter Bildchen geht es um nachhaltigen Content, der langfristig auffindbar bleibt und Leser direkt auf die eigene Seite führt, ohne dass man täglich neue Beiträge veröffentlichen muss.
Das Hamsterrad entsteht oft durch den Zwang, neben dem Schreiben eine Vollzeit-Karriere als Content-Creator führen zu müssen. Lena betont, dass Pinterest einen nachhaltigen Ansatz bietet, da die Plattform Struktur und Beständigkeit belohnt. Da Pins eine sehr lange Lebensdauer haben, können Autoren ihre Marketing-Phasen besser vom eigentlichen Schreibprozess trennen. Man muss nicht permanent 'on' sein, um gesehen zu werden, was Pinterest zu einem idealen Werkzeug für ein entspannteres Autoren-Marketing macht.
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Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
