KI-Marketing: Strategien gegen Klick-Schwund & KI-Theater
Erfahren Sie, wie KI-Marketing 2026 funktioniert. Lena und Miles diskutieren Strategien gegen Klick-Schwund durch Google AI Overviews und echtes Ende von KI-Theater.
Miglior citazione da KI-Marketing: Strategien gegen Klick-Schwund & KI-Theater
Echte KI im Marketing bedeutet nicht, dass man ab und zu mal einen Prompt in ChatGPT wirft. Es geht um das Betriebssystem dahinter: Weg von der reinen Tool-Liste und hin zu einer strategischen Logik.
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Der Klick-Schwund beschreibt das Phänomen, dass laut Lena rund 60 Prozent der Google-Suchen ohne Klick auf externe Seiten enden. Da Nutzer Antworten direkt in Google AI Overviews, ChatGPT oder Perplexity erhalten, versickern organische Klicks. Marketer müssen laut Miles umdenken und dürfen nicht mehr nur in klassischen blauen Links denken, um im Jahr 2026 noch sichtbar zu bleiben und ihre Zielgruppe effektiv zu erreichen.
Unter KI-Theater verstehen Lena und Miles den Zustand, in dem Teams zwar zahlreiche KI-Tools lizenziert haben, diese aber keinen messbaren Mehrwert bieten. Oft werden „Lizenzleichen“ angesammelt, ohne dass am Ende des Quartals mehr Umsatz generiert oder Zeit gespart wird. Echte KI-Effizienz bedeutet im Gegensatz dazu, über das gelegentliche Nutzen von Prompts hinauszugehen und KI strategisch sinnvoll in die Marketing-Prozesse zu integrieren.
Im Jahr 2026 reicht es nicht mehr aus, nur Content für die klassische Suche zu optimieren. Da Tools wie Perplexity und Google AI Overviews direkte Antworten liefern, verschiebt sich der Fokus weg von reinen Klicks hin zu einer tieferen Integration von KI-Effizienz. Miles betont, dass Unternehmen lernen müssen, den tatsächlichen Hebel ihrer Tools zu identifizieren, anstatt nur wahllos neue Software zu abonnieren, die keinen echten geschäftlichen Nutzen bringt.
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Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
