
From Aristotle to Obama, Sam Leith's "Words Like Loaded Pistols" reveals how rhetoric shapes our world. Used in university courses, this witty guide unpacks persuasion's timeless power. Why do some arguments convince while others fail? Discover the ancient art still ruling today's political battlegrounds.
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Words are weapons. They can inspire revolutions, sell products, win elections, and break hearts. When Martin Luther King Jr. declared "I have a dream," he wasn't just speaking - he was wielding rhetoric, an ancient art that has shaped civilization for over two millennia. In "Words Like Loaded Pistols," Sam Leith reveals how the techniques of Aristotle and Cicero continue to dominate our discourse today. This isn't just academic theory - it's practical power. That's why this book sits on nightstands at Harvard Business School and in Silicon Valley mansions. In our "rhetoric economy," mastery of persuasion might be the most valuable skill you can possess. Every time you argue with your partner, pitch an idea at work, or scroll through social media, you're swimming in a sea of rhetoric. The question isn't whether you'll encounter it - it's whether you'll recognize it when you do, or remain at the mercy of those who have mastered its techniques.
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Creato da alumni della Columbia University a San Francisco

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