
Master the art of persuasion with "Thank You for Arguing," the New York Times bestseller that Pulitzer winner Joseph Ellis calls "Cicero meets David Letterman." Learn rhetoric's secrets used by everyone from TED speakers to politicians - even to avoid speeding tickets!
Senti il libro attraverso la voce dell'autore
Trasforma la conoscenza in spunti coinvolgenti e ricchi di esempi
Cattura le idee chiave in un lampo per un apprendimento veloce
Goditi il libro in modo divertente e coinvolgente
Imagine Mark Zuckerberg facing hostile congressional questioning about Facebook's privacy practices. What saved him wasn't just technical knowledge - it was his masterful use of rhetoric, an art form that has shaped human discourse for over 2,500 years. This ancient practice isn't just for politicians and CEOs; it's a hidden matrix surrounding us daily, influencing our decisions, changing our attitudes, and even goading us to buy things we don't need. Jay Heinrichs' "Thank You for Arguing" reveals how this powerful tool transforms social interactions and offers practical techniques to win arguments without raising your voice - a skill America's founders considered so essential they placed it at the center of higher education. When my teenage son leaves an empty toothpaste tube in the bathroom and I call him out, his sarcastic reply - "That's not the point, is it, Dad? The point is how we're going to keep this from happening again" - uses my own rhetorical teaching against me. By conceding his point ("You're right. You win"), I actually persuade him to get me new toothpaste. My concession makes him feel triumphant and benevolent, achieving the pinnacle of persuasion: not just agreement, but getting a teenager to do my bidding.
Scomponi le idee chiave di Thank You for Arguing in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Thank You for Arguing in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Thank You for Arguing attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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