
Former Honeywell CEO David Cote reveals how to achieve immediate results while building long-term success. His "One Honeywell" initiative saved millions and transformed corporate culture. Can your business thrive in both timeframes? The answer might surprise you.
Senti il libro attraverso la voce dell'autore
Trasforma la conoscenza in spunti coinvolgenti e ricchi di esempi
Cattura le idee chiave in un lampo per un apprendimento veloce
Goditi il libro in modo divertente e coinvolgente
A company teetering on the edge. Twenty billion in market value. Aggressive accounting masking deep operational rot. Employees so demoralized they maintained tribal identities from past mergers, refusing to cooperate. This was Honeywell in 2002-a cautionary tale waiting to happen. Yet sixteen years later, that same company was worth $120 billion, had beaten the S&P 500 by 2.5 times, and created 2,500 employee millionaires, 95% of whom weren't executives. What happened in between wasn't magic or luck. It was the systematic rejection of business's most seductive lie: that you must choose between winning today and building for tomorrow. Most leaders treat this as an either-or proposition-squeeze every penny now or invest for the future. But what if that's a false choice designed to excuse intellectual laziness? Walk into most boardrooms and you'll find executives armed with PowerPoint decks thick enough to stop bullets, filled with jargon that sounds impressive but means nothing. During one customer visit, leadership expected to discuss an exciting new product. Instead, they discovered the customer was finalizing a lawsuit against them-something the team knew nothing about. This wasn't an anomaly. It was symptomatic of a culture where leaders didn't truly understand their businesses, customers, or markets.
Scomponi le idee chiave di Winning Now Winning Later in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Winning Now Winning Later in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Winning Now Winning Later attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
Chiedi qualsiasi cosa, scegli la voce e co-crea spunti che risuonino davvero con te.

Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creato da alumni della Columbia University a San Francisco

Ottieni il riassunto di Winning Now Winning Later in formato PDF o EPUB gratuito. Stampalo o leggilo offline quando vuoi.