
Playing to Win
How Strategy Really Works
Panoramica di Playing to Win
Former P&G CEO Lafley and strategy guru Martin reveal the five-question framework that transformed global corporations. Wall Street Journal bestseller praised by Daniel Pink as "prime seats at the Super Bowl of strategy." What strategic choices separate winners from the merely competitive?
Temi chiave in Playing to Win
- strategic choice cascade
- sustainable competitive advantage
- market positioning
- consumer-centric innovation
- playing to win
Citazioni da Playing to Win
What is our winning aspiration?
Where will we play?
How will we win?
What capabilities must we have in place to win?
What management systems are required to support our choices?
Personaggi di Playing to Win
- A. G. LafleyFormer CEO of Procter & Gamble
- Roger L. MartinStrategy advisor and co-author
- Filippo PasseriniLeader of P&G's Global Business Services unit
- Michael PorterStrategist who defined competitive advantage
- Alan MulallyFormer Ford CEO who utilized the book's framework
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