
In "Win Bigly," Dilbert creator Scott Adams reveals why facts don't matter in persuasion. This NYT bestseller predicted Trump's victory using persuasion psychology. Want to know why Tim Ferriss fans can't stop discussing it? Master emotional triggers that bypass rational thought - and win any argument.
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In February 2016, Scott Adams made a bold prediction that left many scratching their heads. While political experts were writing Donald Trump's political obituary after he failed to disavow the KKK on CNN, Adams saw something different. As a trained hypnotist, he recognized Trump possessed "weapons-grade persuasion skills" - perhaps the most powerful he'd ever witnessed. This wasn't just political analysis; it was a revelation about how human minds actually work. What if our decisions aren't based on facts and logic, but on emotional triggers and persuasion techniques that bypass our rational minds? What if Trump wasn't just a political anomaly but a master persuader who understood human psychology better than the experts analyzing him?
Scomponi le idee chiave di Win Bigly in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Win Bigly in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Win Bigly attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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