
"The Worst Business Model in the World" reveals why passion-driven entrepreneurship actually works. Drawing from 100+ diverse entrepreneurs, Danny Schuman offers a counterintuitive roadmap that values fulfillment over profit. What if the "worst" business model is secretly the most sustainable?
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What if the secret to professional fulfillment isn't found in venture capital pitches or corner offices, but in deliberately choosing what looks like failure on paper? Danny Schuman launched his marketing consultancy during the 2009 economic crisis with zero business training, no safety net, and what he cheerfully calls "the worst business model in the world." His approach-meeting people for lunch and hoping they'd hire him-sounds absurd. Yet this "terrible" model has sustained him for over a decade while bringing the kind of freedom most corporate employees only dream about. Featured in Fast Company and championed by Seth Godin, his book speaks to a growing tribe of professionals who've discovered something revolutionary: sometimes the worst plan makes the best life.
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Creato da alumni della Columbia University a San Francisco

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