
The ultimate trust-building toolkit that revolutionized business relationships. Endorsed by industry titans like Deloitte's former CEO Jim Quigley, this 2011 guide transformed how Accenture and CSC approach client interactions. What's the one trust skill most professionals dangerously lack?
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A consultant loses a $40 million client despite delivering superior returns and having deeper expertise than any competitor. A technically brilliant engineer watches less qualified colleagues get promoted. A salesperson with the best product consistently loses to companies offering inferior solutions. What's the common thread? They all missed something fundamental that has nothing to do with competence. Trust has become the ultimate business differentiator, yet most professionals have never been taught how it actually works. We invest years mastering technical skills while ignoring the paradoxical truth that drives all meaningful business relationships: the best way to win is to stop trying to win. This isn't motivational fluff-high-trust companies outperform low-trust ones by 286% in total shareholder returns. The firm that won that $40 million client didn't have better credentials. They simply took time to understand the client's concerns rather than defending their expertise. That single shift made all the difference.
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Creato da alumni della Columbia University a San Francisco

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