
Dive into the landmark psychology text that's shaped our understanding of human behavior for 50+ years. Translated into 14 languages, Aronson's masterpiece reveals why we conform, love, and hate - insights that transformed classrooms and decoded tragedies from Columbine to 9/11.
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Think about the last time you judged someone harshly for their behavior. Maybe it was a stranger who cut you off in traffic, a politician who made a controversial decision, or someone who fell for an obvious scam. Our instinct is almost always the same: we assume something must be fundamentally wrong with *them*. They're selfish, stupid, or morally deficient. But here's an unsettling truth that cuts to the heart of social psychology-people who do crazy things are not necessarily crazy. When 613 parents in Jonestown killed their children and themselves in 1978, neighbors back home were stunned. These weren't monsters. They were teachers, nurses, social workers-ordinary people who, under extraordinary circumstances, did the unthinkable. This gap between who we think we are and what we're capable of becoming reveals the most important insight about human nature: we are profoundly shaped by forces we rarely recognize.
Scomponi le idee chiave di The Social Animal in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
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Creato da alumni della Columbia University a San Francisco

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