
Halberstam's 786-page masterpiece dissects America's industrial decline through Ford versus Nissan's rise, sparking fierce debates on management philosophy. How did this controversial 1986 work, praised as a "tour de force of reporting," forever change how we understand global economic power shifts?
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In 1973, oil analyst Charley Maxwell traveled to Detroit with an urgent warning about impending energy changes. His reception told the whole story: polite disinterest at Chrysler, meetings with powerless junior executives at Ford, and at GM, only a showcase of their newest gas-guzzlers. Months later when the Yom Kippur War triggered an oil embargo that quadrupled prices, Maxwell's warning proved prophetic. Years later, Chrysler's Tom Killefer confessed, "You're the one man I hate to see. God, I still remember that warning." This moment perfectly captures the stunning hubris of an American auto industry that had dominated for decades but refused to see the threats on the horizon. Why were these titans of industry so blind to the changing world around them? The answer lies in a complex story of innovation, arrogance, cultural differences, and economic transformation that would forever change America's industrial landscape.
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Creato da alumni della Columbia University a San Francisco

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