
Unlock Steve Jobs's legendary presentation magic in this Wall Street Journal bestseller. Martin Lindstrom warns: "Be forewarned: if you pick up this book, your presentations will never be the same again." Want to captivate audiences like Apple's visionary? Your transformation awaits.
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The man in the black turtleneck and jeans wasn't merely introducing products - he was orchestrating experiences that transformed ordinary launches into cultural phenomena. Steve Jobs' presentations weren't information dumps; they were theatrical performances that triggered dopamine releases in his audience's brains, creating what Apple employees called a "reality distortion field." His approach has influenced countless leaders worldwide, from medical device manufacturers to law firms, helping many prepare for successful IPOs and major announcements. What makes his technique so powerful isn't just his content but how he crafts and delivers it - methods that are remarkably simple to learn but require dedication to master. His presentations captivate because they tell compelling stories, focus on benefits rather than features, and connect emotionally with audiences through carefully orchestrated moments of revelation.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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