
Before Instagram made legends, Bo Jackson became America's ultimate folk hero. Pearlman's New York Times bestseller - based on 720 interviews - reveals the man behind the myth who dominated two professional sports simultaneously, leaving Bill Plaschke and the Wall Street Journal in awe.
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In the summer of 1989, when Nike's "Bo Knows" campaign exploded across television screens, it wasn't just clever marketing-it captured something essential about a man who seemed to transcend human limitations. Vincent Edward "Bo" Jackson wasn't merely great at two sports; he was otherworldly in both. Even today, mention his name in any sports bar across America, and conversations shift to reverent whispers. LeBron James called him "the greatest athlete ever," while Michael Jordan admitted, "Bo Jackson might be the only athlete better than me." What made Jackson's story so compelling wasn't just athletic prowess but the folk hero narrative that surrounded him-a poor kid from Alabama who performed feats so spectacular they blurred the line between reality and myth.
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Creato da alumni della Columbia University a San Francisco

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