
In "The Knockoff Economy," Raustiala and Sprigman boldly challenge conventional wisdom: what if imitation actually drives innovation? While fashion designers and tech giants battle copycats, this provocative 2012 bestseller reveals how industries without copyright protection paradoxically thrive through - not despite - imitation.
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Imagine watching the Oscars and seeing a stunning designer gown on the red carpet. Within days, nearly identical versions appear in stores for a fraction of the price. Surprisingly, this copying is perfectly legal. Fashion designs receive virtually no copyright protection in America, yet the industry continues to thrive creatively. This paradox challenges our fundamental assumptions about innovation and intellectual property. The traditional view, enshrined in the Constitution, suggests creators need control over copying to incentivize creation. But across numerous industries - fashion, cuisine, comedy, and more - innovation remains vibrant despite rampant copying. In some cases, copying actually accelerates innovation. As technology makes copying increasingly easier, understanding this "knockoff economy" offers an optimistic counterpoint to fears that easier copying will destroy creative industries. The evidence suggests creativity and copying can not only coexist but sometimes benefit each other.
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Distilla The Knockoff Economy in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

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