The Fortune Cookie Principle by Bernadette Jiwa Summary
Overview of The Fortune Cookie Principle
Discover the secret ingredient behind legendary brands in Bernadette Jiwa's bestseller. Endorsed by marketing guru Seth Godin, this #1 Amazon hit reveals why your business story matters more than your product. What makes Tiffany worth its premium? The answer might surprise you.
Similar books to The Fortune Cookie Principle
Senti il libro attraverso la voce dell'autore
Trasforma la conoscenza in spunti coinvolgenti e ricchi di esempi
Cattura le idee chiave in un lampo per un apprendimento veloce
Goditi il libro in modo divertente e coinvolgente
Punti chiave
The Fortune Cookie Principle: Story as Your Competitive Edge
Imagine walking into a store filled with products that all do exactly the same thing. How do you choose? In 1997, when Steve Jobs returned to a struggling Apple, he didn't focus on processor speeds or memory capacity. Instead, he told his team that marketing is about values - what a company stands for beyond making products. This insight transformed Apple from near-bankruptcy into the world's most valuable brand. They didn't just sell a 32MB music player; they gave us "1,000 songs in our pocket." Every product has two elements: the cookie (the tangible product with fixed value) and the fortune (the intangible meaning that creates emotional connection). When Zappos entered the competitive shoe market, they didn't focus on having the most styles or lowest prices. Instead, they built their brand around "delivering wow through service." Dollar Shave Club disrupted Gillette's expensive razor market with a viral $4,500 video that told a simple truth - "stop paying for shave tech you don't need" - gaining 17,000 subscribers in just one week while Gillette spent $185 million on marketing. The frightening truth? The best product doesn't always win - the best story does. Every day, people who are merely "good enough" succeed because they tell better stories.
Finding Your Business Truth and Purpose
Vision and Values: Creating Possibilities with Authenticity
People: The Human Face of Your Brand Story
Creating Emotional Value Beyond Products
The Hiut Denim Story: Purpose in Action
Telling Your Story Across Every Touchpoint
Modalità Riassunto Rapido - Leggi o ascolta il riassunto di The Fortune Cookie Principle in 8 minuti
Scomponi le idee chiave di The Fortune Cookie Principle in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Modalità Flashcard - Top 10 Spunti da The Fortune Cookie Principle in Sintesi
Distilla The Fortune Cookie Principle in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.
Modalità Divertente - Lezioni da The Fortune Cookie Principle Raccontate in Storie di 18 Min
Vivi The Fortune Cookie Principle attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
Modalità Personalizza - Leggi o ascolta il riassunto di The Fortune Cookie Principle in 0 minuti
Chiedi qualsiasi cosa, scegli la voce e co-crea spunti che risuonino davvero con te.
Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Ottieni il riassunto di The Fortune Cookie Principle in formato PDF o EPUB gratuito. Stampalo o leggilo offline quando vuoi.