
In "Story Driven," Bernadette Jiwa reveals why authenticity trumps competition in business. Embraced by purpose-focused brands like Apple and Patagonia, this framework transforms companies through values-based storytelling. What's your authentic narrative worth? More than any marketing budget.
Senti il libro attraverso la voce dell'autore
Trasforma la conoscenza in spunti coinvolgenti e ricchi di esempi
Cattura le idee chiave in un lampo per un apprendimento veloce
Goditi il libro in modo divertente e coinvolgente
Think about the last time you felt truly loyal to a brand. Was it because they had the best product specifications? The lowest price? Probably not. More likely, something about them resonated with who you are and what you believe. This is the quiet revolution happening in business today-a shift from competing to mattering. While most companies obsess over beating rivals and maximizing quarterly profits, the organizations we genuinely admire are asking different questions entirely: Who are we? Why do we exist? What difference are we making? These aren't soft questions with fuzzy answers. They're the foundation of sustainable success in an economy where meaning has become the ultimate currency.
Scomponi le idee chiave di Story Driven in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Story Driven in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Story Driven attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
Chiedi qualsiasi cosa, scegli la voce e co-crea spunti che risuonino davvero con te.

Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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