
How Netflix used data to revolutionize Hollywood, ordering "House of Cards" without a pilot. Even Kevin Spacey acknowledged: "Things are changing, and changing fast." Discover why industry titans must adapt or die in today's streaming revolution.
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Imagine a political drama opening with a shocking scene of a congressman killing a dog. No pilot testing. No weekly episodes. Just a $100 million commitment for two full seasons, released all at once. This wasn't a Hollywood executive's fever dream-it was Netflix's "House of Cards" in 2013, a decision driven not by creative intuition but by algorithm. Netflix had discovered a perfect storm of audience preferences: viewers who loved David Fincher's directing style also watched Kevin Spacey films and the original BBC series. While traditional networks clung to pilots and Nielsen ratings, Netflix was leveraging something far more valuable: viewer data. This watershed moment marked Silicon Valley's official infiltration into Hollywood's creative sanctuary-forever changing how entertainment gets made, distributed, and consumed. The old gatekeepers were losing control, and they never saw it coming.
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Creato da alumni della Columbia University a San Francisco

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