L'arte di dividere la torta: Un nuovo modo radicale di negoziare book cover

L'arte di dividere la torta

Un nuovo modo radicale di negoziare

Barry Nalebuff

Panoramica di L'arte di dividere la torta

In "Split the Pie", il professore di Yale Barry Nalebuff rivela un approccio rivoluzionario alla negoziazione che lo ha aiutato a vendere Honest Tea a Coca-Cola. Questo vincitore della Axiom Gold Medal ribalta la saggezza tradizionale sulla contrattazione: e se il segreto non fosse lottare per la torta, ma crearne una più grande insieme?

Temi chiave in L'arte di dividere la torta

  • value creation
  • principled negotiation
  • game theory
  • fair division
  • batna strategy

Citazioni da L'arte di dividere la torta

  • A better BATNA doesn't entitle you to a larger share of what's being negotiated.

  • The key insight is identifying the additional value created by reaching an agreement.

  • The pie represents how much more value is created by coming together.

  • This transforms negotiation from a zero-sum battle into a collaborative exercise.

Personaggi di L'arte di dividere la torta

  • Barry NalebuffAuthor and creator of the 'Split the Pie' method
  • SisyphusCase study figure representing labor in a deal
  • AthenaCase study figure providing crucial assistance

Sull'autore

Sull'autore di L'arte di dividere la torta

Barry Nalebuff, autore di Split the Pie: A Radical New Way to Negotiate, è un rinomato esperto di negoziazione, teorico dei giochi e Milton Steinbach Professor presso la Yale School of Management. Rhodes Scholar e laureato al MIT, ha insegnato strategia, innovazione e negoziazione per oltre tre decenni, mettendo a frutto il suo dottorato a Oxford e il suo background nella Harvard Society of Fellows.

Il suo libro ridefinisce la negoziazione inquadrando gli accordi come opportunità collaborative di creazione di valore piuttosto che come conflitti a somma zero, riflettendo il suo lavoro pionieristico nella teoria dei giochi e nelle strategie di co-opetition. Nalebuff è co-autore di opere fondamentali come Thinking Strategically (oltre 400.000 copie vendute) e Co-opetition, entrambi testi cardine nella formazione aziendale in tutto il mondo.

Imprenditore seriale, ha co-fondato Honest Tea (acquisita da Coca-Cola) e Kombrewcha (acquisita da AB-InBev), fondendo il rigore accademico con l'esecuzione nel mondo reale. Il suo corso gratuito di negoziazione su Coursera, con oltre 600.000 iscritti, sottolinea il suo impegno per un'istruzione accessibile.

Nalebuff siede in consigli di amministrazione aziendali, fornisce consulenza all'NBA e contribuisce alla politica antitrust, consolidando la sua autorità nel processo decisionale strategico. Split the Pie sintetizza il suo corso a Yale in un framework collaudato adottato da dirigenti e istituzioni a livello globale.

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@Chloe, Solo founder, LA
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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
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likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
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star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
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star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
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