
Sabri Suby's "Sell Like Crazy" transforms $50 into a $50-million agency with an 8-phase system that targets the overlooked 97% of potential customers. The secret? Focus on just 4% of activities that generate 64% of revenue. Marketing's new bible.
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What if I told you that most businesses are solving the wrong problem? They're chasing traffic, obsessing over social media followers, and jumping on the latest marketing trend-while completely missing the one system that actually generates revenue. Here's the uncomfortable truth: 96% of businesses fail within a decade, and 80% crash within their first two years. Yet there's a proven selling system that's generated over $400 million across 167 different industries. It's not sexy. It's not new. But it works-and it's been working for over 150 years. The difference between businesses that thrive and those that barely survive isn't talent, passion, or even product quality. It's the ability to systematically convert strangers into paying customers. Everything else is just noise. Self-made billionaire John Paul DeJoria once slept in his car. Today, he owns Patron Spirits and John Paul Mitchell Systems. What changed? He discovered what I call the 4% Rule. While most entrepreneurs know the Pareto principle-20% of efforts create 80% of results-few realize you can apply this principle to itself. The math is startling: just 4% of your daily activities generate 64% of your revenue. Think about that. Right now, you're probably spending most of your time on tasks that contribute almost nothing to your bottom line. Calculate your hourly rate by dividing your weekly earnings by hours worked. If you're making $75 per hour but spending time on tasks you could outsource for $20 per hour, you're not saving money-you're losing $55 every single hour. This isn't about being lazy; it's about understanding that your time is your most valuable asset. Billionaires obsess over this because they know something most people don't: every hour spent on low-value work is an hour stolen from high-value creation. The revenue-producing 4% typically includes activities like writing sales copy, developing offers, creating sales funnels, and strategic planning. Everything else? Delegate it, automate it, or eliminate it. When you ruthlessly protect your 4%, your business doesn't just grow-it explodes.
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Creato da alumni della Columbia University a San Francisco

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