
"Power Play" unveils Tesla's electrifying journey through near-death experiences and Elon Musk's controversial leadership. Hailed as "a business thriller for real" by AP, this Wall Street Journal bestseller reveals the thin line between madness and genius that transformed an entire industry.
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March 2016. A man in black stands before a crowd, collar turned up, about to reveal a car that doesn't exist yet. Within days, half a million people will place deposits on this phantom vehicle-a number that eclipses Toyota's entire annual Camry sales in America. But here's what the cheering crowd doesn't know: Tesla is hemorrhaging $500 million every quarter, with enough cash to survive only until late 2016. This is the Model 3 unveiling, and it represents either the greatest triumph or the most spectacular failure in automotive history. What makes someone bet everything on a dream when the math says you should quit? This is the story of how a scrappy electric car company took on a century-old industry and won-not through careful planning, but through sheer audacity and a willingness to burn down everything conventional wisdom held sacred.
Scomponi le idee chiave di Power Play in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Power Play in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Power Play attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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