Parlare per vincere: Come dirlo bene la prima volta, ogni volta book cover

Parlare per vincere

Come dirlo bene la prima volta, ogni volta

Bill McGowan and Alisa Bowman

Panoramica di Parlare per vincere

In "Pitch Perfect", il media coach vincitore di un Emmy Bill McGowan rivela i segreti della comunicazione che hanno trasformato le presentazioni di Sheryl Sandberg, Eli Manning e Daniel Ek di Spotify. Vi siete mai chiesti perché alcune persone catturano l'attenzione di una stanza all'istante? Sette principi di persuasione attendono la trasformazione della vostra voce.

Temi chiave in Parlare per vincere

  • verbal persuasion
  • executive presence
  • visual storytelling
  • attention management
  • message conciseness

Citazioni da Parlare per vincere

  • Mastering communication can increase your value by at least 50 percent.

  • Great communicators aren't born-they're made.

  • Facts are 22 times more memorable when told through stories.

  • Brevity is powerful-the quietest person often appears most intriguing.

  • Verbal collisions can't be repaired.

Personaggi di Parlare per vincere

  • Bill McGowanAuthor and Emmy Award-winning media coach
  • Alisa BowmanCo-author of the book
  • Eli ManningProfessional athlete and coaching client

Sull'autore

Sull'autore di Parlare per vincere

Bill McGowan, co-autore di Pitch Perfect: How to Say It Right the First Time, Every Time, è un rinomato coach della comunicazione e giornalista vincitore di due premi Emmy.

Con oltre due decenni di esperienza come corrispondente per 20/20 di ABC News e 48 Hours di CBS News, McGowan sfrutta la sua competenza mediatica per insegnare strategie di comunicazione persuasiva. Il suo libro, incentrato sul parlare in pubblico, sulla gestione delle crisi e sullo storytelling, trae spunto dal suo lavoro di coaching per figure di alto profilo come Sheryl Sandberg, Eli Manning e dirigenti di Facebook, Airbnb e Spotify.

In qualità di fondatore di Clarity Media Group, ha preparato clienti per TED Talk, discorsi di inaugurazione accademica e importanti apparizioni mediatiche. Le metodologie di McGowan, delineate nei suoi Sette Principi della Persuasione, sono utilizzate dai professionisti di tutto il mondo per creare narrazioni avvincenti.

Il libro, pubblicato da HarperCollins, è disponibile in molteplici formati ed è stato tradotto in spagnolo come Discurso Perfecto. Noto per aver fuso il rigore giornalistico con consigli pratici, le intuizioni di McGowan continuano a plasmare le pratiche di comunicazione nel mondo del business e non solo.

Scarica il riassunto di Parlare per vincere

Ottieni il riassunto di Parlare per vincere in formato PDF o EPUB gratuito. Stampalo o leggilo offline quando vuoi.

FAQ su questo libro

Creato da alumni della Columbia University a San Francisco

LOVED BY

1,000,000+ curious minds.

4.7
avg rating
1M+ learners

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star

"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
platform
star
star
star
star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
platform
comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
star
star
star
star
Inizia il tuo percorso di apprendimento, ora