L'arte del pitch: come vendere le tue idee a Hollywood: Cosa puoi imparare dall'industria cinematografica ad alto rischio book cover

L'arte del pitch: come vendere le tue idee a Hollywood

Cosa puoi imparare dall'industria cinematografica ad alto rischio

Peter Desberg and Jeffrey Davis
3.59(37 Reviews)

Panoramica di L'arte del pitch: come vendere le tue idee a Hollywood

"Pitch Like Hollywood" trasforma le presentazioni aziendali utilizzando i segreti dell'industria cinematografica. Il professore di psicologia Desberg e lo sceneggiatore Davis fondono lo storytelling di Hollywood con le tecniche di gestione dell'ansia utilizzate dai dirigenti di Apple e Boeing. Vi siete mai chiesti perché alcuni pitch affascinano mentre altri falliscono miseramente? Questo libro rivela la scienza che si cela dietro una persuasione indimenticabile.

Temi chiave in L'arte del pitch: come vendere le tue idee a Hollywood

  • narrative persuasion
  • psychological resistance
  • audience-centric storytelling
  • performance anxiety management
  • neural coupling

Citazioni da L'arte del pitch: come vendere le tue idee a Hollywood

  • Pitching is problem-solving-if you don't have a problem to solve, you have nothing to pitch.

  • Humans naturally resist change, even when presented with better ideas.

  • Announcing your intention to change listeners' minds generates instant hostility.

  • Stories integrate more easily into listeners' beliefs.

  • The hook creates immediate intrigue by presenting a paradox.

Personaggi di L'arte del pitch: come vendere le tue idee a Hollywood

  • Peter DesbergCo-author and expert on pitching psychology
  • Jeffrey DavisCo-author and expert on pitching psychology
  • Brandon TartikoffFormer NBC president who bought a pitch on the spot
  • Robert RodriguezFilmmaker who used a 'humbitious' pitching style
  • John SculleyFormer Apple CEO who focused on audience needs

Sull'autore

Sull'autore di L'arte del pitch: come vendere le tue idee a Hollywood

Peter Desberg e Jeffrey Davis, autori di Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry, sono rinomati esperti in comunicazione persuasiva e storytelling.

Desberg, psicologo clinico abilitato e professore emerito presso la California State University, Dominguez Hills, è specializzato nel superamento della paura del palcoscenico e dell'ansia da prestazione. Ha svolto attività di consulenza per grandi aziende come Apple e Boeing.

Davis è professore di sceneggiatura presso la Loyola Marymount University e produttore-sceneggiatore veterano per serie come Giudice di notte (Night Court) e Remington Steele, portando con sé decenni di esperienza a Hollywood.

Il loro libro fonde intuizioni psicologiche con tattiche dell'industria dell'intrattenimento, offrendo un framework unico per creare pitch avvincenti attraverso uno storytelling autentico piuttosto che formule rigide. Il duo ha anche co-scritto Now That’s Funny!, un'esplorazione dietro le quinte della scrittura comica che include interviste con i creatori de I Simpson e del Saturday Night Live.

Il loro lavoro è stato citato nel The Wall Street Journal e in Psychology Today, e le loro strategie godono della fiducia sia delle aziende Fortune 500 che dei registi. Pitch Like Hollywood distilla i loro oltre 50 anni di esperienza combinata in tecniche pratiche utilizzate da imprenditori e creativi in tutto il mondo.

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117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
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likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
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"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
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"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
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"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."

@Moemenn
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star
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star
star

"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
star

"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
star
star
star
star
star

"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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comments
201
thumbsUp
16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
platform
star
star
star
star
star

"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
platform
comments
37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
star
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