
In "New to Big," Kidder and Wallace reveal how corporate giants can adopt entrepreneurial DNA, showcasing Microsoft's transformation and GE's innovation strategies. Featured in Soundview's top business books, it's the Growth OS blueprint that's revolutionizing how legacy companies compete in today's market.
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What if large corporations aren't innovation dinosaurs, but simply using the wrong operating system for discovery? "New to Big" presents a revolutionary idea: established companies don't need more innovation theater-they need a separate system for discovering and scaling growth opportunities. This insight emerged when serial entrepreneur David Kidder had a breakfast conversation with GE's Beth Comstock that sparked a revelation. Large enterprises excel at making the big bigger (improving existing businesses) but struggle with creating the new (discovering breakthrough opportunities). The market landscape has fundamentally shifted since 2001, with today's leaders-Apple, Amazon, Alphabet, Microsoft, and Facebook-displacing traditional blue-chips by prioritizing new growth over core efficiencies. To survive, established companies must build a Growth Operating System that runs alongside traditional business functions, combining startup agility with corporate scale to discover exponential growth.
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Creato da alumni della Columbia University a San Francisco

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