
In "Learn or Die," Edward Hess reveals how neuroscience transforms organizations. Endorsed by OKC Thunder's Sam Presti, this guide shows why companies like Bridgewater and IDEO thrive through continuous learning. Can your brain's default thinking actually sabotage innovation?
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Why do some organizations consistently outperform competitors while others fade into obscurity? Ray Dalio, whose Bridgewater Associates manages $150 billion in assets with exceptional 13% annual returns over 25 years, attributes this success to one factor: learning faster and better than others. In today's rapidly evolving business landscape, where S&P 500 company lifespans have shrunk from thirty to eighteen years since 1980, the message is clear: those who learn fastest, win. This isn't merely rhetoric-it's survival. Organizations from Google to the U.S. Military have embraced this philosophy, developing cultures where continuous learning drives innovation and adaptation. The alternative? Stagnation and eventual irrelevance. What makes this particularly challenging is that real learning isn't about accumulating information-it's about fundamentally changing our mental models of how the world works, often in ways that challenge our most deeply held beliefs.
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Creato da alumni della Columbia University a San Francisco

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