
In "Lead with a Story," Paul Smith reveals how narratives outperform data in persuasion and leadership. Why do Fortune 500 execs swear by storytelling? Because our brains are hardwired for stories, not spreadsheets - a revelation changing how business communicates forever.
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Imagine a meeting where everyone is checking their phones-until the leader says, "Let me tell you a story." Suddenly, all eyes look up, all devices go down. This simple shift represents the profound difference between forgettable communication and leadership that inspires action. The world's most successful organizations-Microsoft, Nike, 3M, Disney, Procter & Gamble-have rediscovered what humans have known for millennia: stories are our most powerful tool for connection and persuasion. Many have even designated corporate storytellers and replaced bullet points with strategic narratives. Why? Because while experience might be the best teacher, a compelling story comes in a close second-and is infinitely more scalable.
Scomponi le idee chiave di Lead with a Story in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Lead with a Story in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Lead with a Story attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
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Creato da alumni della Columbia University a San Francisco

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