
In "Lead from the Future," Johnson reveals how visionary leaders like Jobs and Bezos think backwards from tomorrow. What if your greatest competitive advantage isn't planning for next quarter, but reimagining your industry a decade from now?
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Here's a startling truth: most executives never seriously plan beyond five years. They're trapped in what might be called the "present-forward fallacy"-the belief that today's success can simply be extended into tomorrow through incremental improvements. History reveals this pattern everywhere. Early trains looked like stagecoaches on rails. The first automobiles resembled horseless carriages. Goodyear once designed a space station shaped like a giant tire. When newspapers confronted the internet, many simply posted PDF replicas of their print editions rather than reimagining what news could become. This isn't stupidity-it's human nature colliding with organizational inertia. Our brains are wired for pattern recognition and efficiency, not radical reimagination. Yet the leaders who shape industries don't just manage the present better-they think from the future backward, creating visions so compelling that today's decisions become obvious.
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