
Elite mental conditioning coach Trevor Moawad reveals how "neutral thinking" transforms performance. Russell Wilson's secret weapon, this book teaches the mindset behind championship moments. What separates elite performers? Not positive thinking - but the scientifically-backed mental approach that's revolutionizing how athletes and CEOs handle pressure.
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What if everything you've been told about positive thinking is wrong? For years, we've been fed a steady diet of affirmations, vision boards, and relentless optimism-the idea that if we just believe hard enough, success will follow. But here's the uncomfortable truth: positive thinking can be just as destructive as negativity when it blinds us to reality. Trevor Moawad, the mental conditioning coach behind Russell Wilson's Super Bowl run and Nick Saban's championship dynasty, offers something far more powerful than feel-good platitudes. His approach strips away both toxic positivity and paralyzing negativity in favor of what he calls "neutral thinking"-a judgment-free mindset that acknowledges what's actually happening and focuses solely on what you can do about it. This isn't about feeling better; it's about performing better when everything is on the line.
Scomponi le idee chiave di It Takes What It Takes in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla It Takes What It Takes in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi It Takes What It Takes attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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