
Discover why creativity isn't just for artists. Harvard-trained lawyer turned art entrepreneur Maria Brito reveals the shocking truth: 98% of five-year-olds are creative geniuses - before education stifles them. Award-winning guide to turning your untapped creativity into gold.
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In today's innovation-driven economy, creativity has become the new gold rush-a currency more valuable than power or position. Forget the myth that creativity belongs only to "special geniuses" born with magical talents. The truth? Creativity is a practical, learnable skill that drives trillion-dollar industries and separates market leaders from followers. From Renaissance workshops to modern boardrooms, creative thinking has consistently transformed challenges into opportunities and problems into profits. What makes Netflix different from Blockbuster? Why did Supreme become a billion-dollar brand while similar streetwear companies faded away? The answer lies not in resources or luck, but in creative thinking that saw possibilities others missed. Whether you're launching a startup, advancing your career, or reinventing yourself after setbacks, developing your creative capacity isn't optional-it's essential for survival and success in our rapidly evolving world. The most innovative minds throughout history share a common trait: they developed systematic approaches to creativity rather than waiting for inspiration to strike. They understood that creativity isn't magic-it's methodology. And the exciting news? These methods can be learned, practiced, and mastered by anyone willing to develop them.
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Creato da alumni della Columbia University a San Francisco

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