
In "Hit Makers," Derek Thompson shatters the viral myth, revealing how popularity actually works. Used in university marketing courses, this fascinating exploration of the "MAYA" principle (Most Advanced Yet Acceptable) explains why we crave things both familiar and new. What makes something stick in our distracted world?
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Trasforma la conoscenza in spunti coinvolgenti e ricchi di esempi
Cattura le idee chiave in un lampo per un apprendimento veloce
Goditi il libro in modo divertente e coinvolgente
Why does Brahms's "Wiegenlied" remain one of the most universally recognized melodies nearly two centuries after its composition? This seemingly simple German lullaby from 1868 has been recorded in countless languages, appears in Hollywood films, and is beloved by everyone from Beyonce to Bill Gates. This cultural phenomenon exemplifies the central question Derek Thompson explores in "Hit Makers": what makes certain cultural products capture global attention while others fade into obscurity? The answer isn't simply quality or genius, but rather a complex interplay of psychological principles, social dynamics, and strategic distribution that transforms ordinary creations into extraordinary hits.
Scomponi le idee chiave di Hit Makers in punti facili da capire per comprendere come i team innovativi creano, collaborano e crescono.
Distilla Hit Makers in rapidi promemoria che evidenziano i principi chiave di franchezza, lavoro di squadra e resilienza creativa.

Vivi Hit Makers attraverso narrazioni vivide che trasformano le lezioni di innovazione in momenti che ricorderai e applicherai.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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