
"Here Comes Everybody" reveals how technology transforms collective action. Endorsed by Wikipedia founder Jimmy Wales, Shirky's influential work predicted social movements like Arab Spring. What happens when organizing becomes effortless? The answer reshapes business, politics, and how we mobilize for change.
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In May 2006, a teenager stole a phone in New York. Normally, this would be a forgettable incident, filed away as "lost property" by the NYPD. But what happened next revealed a seismic shift in human organization. The victim's friend created a simple webpage documenting the theft. Within days, over a million people viewed the page. An army of strangers-lawyers, tech experts, amateur detectives-uncovered the thief's identity, address, and even recorded video outside her house. The NYPD, suddenly drowning in public pressure, reversed course and made an arrest. One ordinary person had commanded more coordinated power than any pre-internet citizen could dream of. This wasn't an anomaly. It was a preview of everything that would follow-from Arab Spring protests to Wikipedia, from flash mobs to global movements born in someone's bedroom. We've crossed a threshold where the barriers to group action have collapsed, and nobody-not corporations, not governments, not traditional institutions-fully grasped what this meant.
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Creato da alumni della Columbia University a San Francisco

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