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    Gap Selling by Keenan Summary

    Gap Selling
    Keenan
    4.27 (1691 Reviews)
    BusinessCommunication skillEntrepreneurship
    Panoramica
    Punti Chiave
    Autore
    Domande Frequenti

    Overview of Gap Selling

    Forget everything you thought you knew about sales. "Gap Selling" by Keenan revolutionizes B2B strategy by diagnosing customer problems instead of pushing products. James Buckley calls it game-changing. What if the key to shortening your sales cycle isn't relationships, but the gap between problems and solutions?

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    “

    You're not failing because you don't work hard or don't care-you're failing because you don't know what you don't know.

    ”
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    "I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

    @Chloe, Solo founder, LA
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    12
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    117

    "Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

    @Raaaaaachelw
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    "Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

    @Matt, YC alum
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    "Reading used to feel like a chore. Now it’s just part of my lifestyle."

    @Erin, Investment Banking Associate , NYC
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    comments
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    17

    "Feels effortless compared to reading. I’ve finished 6 books this month already."

    @djmikemoore
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    "BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

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    Impara qualsiasi cosa, personalizzato

    DiscordLinkedIn
    Riassunti di libri in evidenza
    Crucial ConversationsThe Perfect MarriageInto the WildNever Split the DifferenceAttachedGood to GreatSay Nothing
    Categorie di tendenza
    Self HelpCommunication SkillRelationshipMindfulnessPhilosophyInspirationProductivity
    Liste di lettura delle celebrita
    Elon MuskCharlie KirkBill GatesSteve JobsAndrew HubermanJoe RoganJordan Peterson
    Collezione premiata
    Pulitzer PrizeNational Book AwardGoodreads Choice AwardsNobel Prize in LiteratureNew York TimesCaldecott MedalNebula Award
    Argomenti in evidenza
    ManagementAmerican HistoryWarTradingStoicismAnxietySex
    Migliori libri per anno
    2025 Best Non Fiction Books2024 Best Non Fiction Books2023 Best Non Fiction Books
    Strumenti di apprendimento
    Knowledge VisualizerAI Podcast Generator
    Autori in evidenza
    Chimamanda Ngozi AdichieGeorge OrwellO. J. SimpsonBarbara O'NeillWinston ChurchillCharlie Kirk
    BeFreed vs altre app
    BeFreed vs. Other Book Summary AppsBeFreed vs. ElevenReaderBeFreed vs. ReadwiseBeFreed vs. Anki
    Informazioni
    Chi siamoarrow
    Prezziarrow
    FAQarrow
    Blogarrow
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    Programma Ambassadorarrow
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    BeFreed
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    Punti chiave

    1

    Why Most Salespeople Are Playing a Game They Don't Understand

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    Picture a football field where half the players don't know the rules. They're talented, they're trying hard, but they keep getting penalized for violations they didn't know existed. This was Keenan's reality as a young player-and it's the reality for thousands of salespeople today. They're losing deals not because they lack skill or effort, but because they're playing the wrong game entirely. They think sales is about pitching products, building relationships, and closing hard. But what if everything you've been taught about selling is backwards? Here's the uncomfortable truth: most salespeople aren't good at their jobs. Not because they're lazy or unintelligent, but because they're operating with a fundamentally flawed understanding of what selling actually is. They blame bad leads, high prices, or unresponsive prospects when deals fall through. But these are symptoms, not causes. The real problem? They don't understand that customers don't buy products-they buy change. And change only happens when the pain of staying put exceeds the fear of moving forward.

    2

    The Gap That Changes Everything

    3

    The Nine Truths That Demolish Traditional Sales Thinking

    4

    Mastering Discovery: The Art of Knowing Customers Better Than They Know Themselves

    5

    From Discovery to Demonstration: Making Your Product Inevitable

    6

    When Deals Stall: Holding