
The web usability bible that's sold 700,000+ copies in 15 languages. Steve Krug's revolutionary approach - "Don't make users think" - transformed digital design forever. Why do industry leaders call this the one UX book everyone should read? Your websites will never be the same.
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Have you ever landed on a website and felt completely lost? You're staring at the screen, cursor hovering uncertainly, trying to figure out where to click, what's important, or even what the site actually does. That moment of confusion-that mental pause-is precisely what destroys user experience. And it happens millions of times every day across the web. Here's the uncomfortable truth: most websites are designed like elaborate puzzles that users must solve before they can accomplish anything. But users don't visit websites to solve puzzles. They come with goals-find information, buy something, contact someone-and every second spent deciphering your interface is a second closer to them leaving. The web is littered with abandoned shopping carts, half-filled forms, and frustrated users who simply gave up because thinking felt like too much work. This isn't about dumbing things down or treating users like they're unintelligent. It's about respecting the fundamental reality of how humans interact with technology. We're all cognitive misers, conserving mental energy whenever possible. When faced with a confusing interface, we don't carefully analyze all options-we scan quickly, click on whatever seems close enough, and hope for the best. Understanding this behavior changes everything about how we should design digital experiences.
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Creato da alumni della Columbia University a San Francisco
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Creato da alumni della Columbia University a San Francisco

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