
In "Data Strategy," top-5 global business influencer Bernard Marr transforms how leaders harness data's power. This award-winning guide, recently updated with AI advances, has become the secret weapon for executives at Amazon, Google and NATO seeking competitive advantage in our data-driven world.
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A teenager adjusts her thermostat before bed. A commuter taps his transit card. A parent scrolls through dinner recipes. Each action, seemingly trivial, leaves behind a trail of digital breadcrumbs-and someone, somewhere, is collecting them. We now generate as much data every 48 hours as humanity created from its dawn until 2003. This isn't just a technological curiosity; it's a fundamental reshaping of how business operates. Companies that treat data as their most strategic asset are building empires, while those clinging to gut instinct are quietly fading into irrelevance. Amazon didn't become a retail giant by accident-it became one by knowing what you'd buy before you did. Google doesn't just answer your questions; it predicts them. The question isn't whether your business needs a data strategy. The question is whether you can afford to compete without one.
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Creato da alumni della Columbia University a San Francisco

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