Bring Your Human to Work by Erica Keswin Summary
Overview of Bring Your Human to Work
In "Bring Your Human to Work," Wall Street Journal bestseller Erica Keswin reveals how authenticity transforms business success. Featuring case studies from Lyft and Starbucks, this guide sparked a workplace revolution - where human connection isn't just nice, but necessary for survival.
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Punti chiave
The Human Revolution: Why Authenticity is the New Competitive Edge
In today's hyperconnected yet paradoxically disconnected workplace, something vital has gone missing. We've created a digital Wild West where technology dominates but human connection suffers. Erica Keswin's groundbreaking work arrives at a critical moment - when 75% of the global workforce will soon be millennials demanding meaningful work and authentic cultures. What makes human-centered workplaces so powerful isn't just that they feel good - they deliver measurable results. Companies embracing authentic practices see dramatic improvements in recruitment, retention, and revenue. The most successful businesses today aren't just profitable - they're profoundly human. This isn't a feel-good philosophy but a strategic advantage: when we honor relationships in our digital age, we create workplaces where people and profits thrive together. Ellen Bennett transformed kitchen aprons into a booming lifestyle brand through one simple principle: "Be real, and encourage other people to be real." Her company now outfits over 5,000 restaurants worldwide because she understood what research confirms - emphasizing workers' authentic selves leads to greater retention and customer satisfaction. JetBlue demonstrates how values drive everything. New hires experience total "Blue-Juice indoctrination" where core values - Safety, Integrity, Caring, Passion, and Fun - come alive through powerful stories. Despite controlling only 5% of air travel seats, they've grown revenue nearly threefold over ten years by making these values their organizational glue.
Values and Sustainability: Playing the Long Game
Technology that Enhances Humanity
Mind Your Meetings: The Heart of Workplace Culture
Well-Being and Gratitude: Creating Thriving Workplaces
Recognition that Transforms
Bringing Your Full Self: The Path Forward
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Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
Creato da alumni della Columbia University a San Francisco
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
"Instead of endless scrolling, I just hit play on BeFreed. It saves me so much time."
"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."
"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."
"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."
"Reading used to feel like a chore. Now it’s just part of my lifestyle."
"Feels effortless compared to reading. I’ve finished 6 books this month already."
"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."
"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."
"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"
"It is great for me to learn something from the book without reading it."
"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."
"Makes me feel smarter every time before going to work"
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