An Ugly Truth book cover

An Ugly Truth by Sheera Frenkel & Cecilia Kang Summary

An Ugly Truth
Sheera Frenkel & Cecilia Kang
3.96 (6946 Reviews)
Business
Corp Culture
Technology
Panoramica
Punti Chiave
Autore
Domande Frequenti

Overview of An Ugly Truth

Pulitzer-worthy journalists expose Facebook's dark underbelly, where growth trumps ethics. This New York Times bestseller - hailed by Fortune, WIRED, and The Times as a "Book of the Year" - reveals how Zuckerberg's empire sparked election interference and fueled genocide while harvesting your data.

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Punti chiave

1

The Social Media Leviathan: Facebook's Rise to Digital Dominance

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In the halls of Phillips Exeter Academy, a young Mark Zuckerberg was already establishing himself as both a programming prodigy and someone who enjoyed demonstrating his technical superiority. When he arrived at Harvard, this pattern continued with his creation of "FaceMash," which immediately sparked privacy concerns. When confronted, he dismissed it as merely a coding experiment that unexpectedly went viral. Unlike competitors focused on professional networking, Zuckerberg envisioned a casual space where users would freely share personal information-understanding early that collecting open-ended data would be far more valuable than data gathered for specific purposes. In a revealing online chat from this period, Zuckerberg boasted about having access to thousands of students' personal information, noting they "trust me" and infamously calling them "dumb fucks"-an early glimpse into his cavalier attitude toward user privacy that would later shape Facebook's corporate culture. By 2005, Facebook had become Silicon Valley's hottest company, collecting unprecedented user data from millions of college students who checked the site multiple times daily. Zuckerberg's audacity became legendary when he rejected Yahoo's stunning $1 billion buyout offer, believing Facebook could grow exponentially larger. His game-changing News Feed feature, launched in 2006, reorganized content into a personalized stream that dramatically increased engagement despite initial user protests. When faced with backlash, Zuckerberg established his crisis response pattern: acknowledge concerns while insisting users would eventually appreciate the changes.

2

The Monetization Machine: How Sandberg Transformed Data into Dollars

3

The Culture of Secrecy: Inside Facebook's Corporate Walls

4

The Russian Disinformation Campaign: Warnings Ignored

5

From Cambridge Analytica to Myanmar: The Global Consequences

6

The Wartime CEO: Zuckerberg's Power Consolidation

7

The Reckoning: Can Facebook Change Its DNA?

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"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
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star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
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comments
12
likes
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"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
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"Feels effortless compared to reading. I’ve finished 6 books this month already."

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"I never knew where to start with nonfiction—BeFreed’s book lists turned into podcasts gave me a clear path."

@Chloe, Solo founder, LA
platform
comments
12
likes
117

"Perfect balance between learning and entertainment. Finished ‘Thinking, Fast and Slow’ on my commute this week."

@Raaaaaachelw
platform
star
star
star
star
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"Crazy how much I learned while walking the dog. BeFreed = small habits → big gains."

@Matt, YC alum
platform
comments
12
likes
108

"Reading used to feel like a chore. Now it’s just part of my lifestyle."

@Erin, Investment Banking Associate , NYC
platform
comments
254
likes
17

"Feels effortless compared to reading. I’ve finished 6 books this month already."

@djmikemoore
platform
star
star
star
star
star

"BeFreed turned my guilty doomscrolling into something that feels productive and inspiring."

@Pitiful
platform
comments
96
likes
4.5K

"BeFreed turned my commute into learning time. 20-min podcasts are perfect for finishing books I never had time for."

@SofiaP
platform
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"BeFreed replaced my podcast queue. Imagine Spotify for books — that’s it. 🙌"

@Jaded_Falcon
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comments
201
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16

"It is great for me to learn something from the book without reading it."

@OojasSalunke
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"The themed book list podcasts help me connect ideas across authors—like a guided audio journey."

@Leo, Law Student, UPenn
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37
likes
483

"Makes me feel smarter every time before going to work"

@Cashflowbubu
platform
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