
Insider Porter Erisman reveals how Alibaba conquered global e-commerce by outmaneuvering tech giants like eBay. Named a Wall Street Journal Best Business Book of 2015, this firsthand account of Jack Ma's visionary leadership showcases how Eastern business strategies are reshaping Western markets.
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In November 2006, something remarkable happened at a Web 2.0 conference. Amazon's Jeff Bezos was spotted crouching at the back of the room, frantically taking notes while Jack Ma spoke. The former English teacher from Hangzhou captivated everyone with his self-deprecating humor: "I'm 100 percent 'made in China'... I know nothing about computers. I'm like a blind man riding on the back of a blind tiger." What began in Jack's apartment with just 18 friends had exploded into a behemoth handling 80% of China's e-commerce. During Alibaba's 2014 Singles' Day, the company processed $9.3 billion in sales-exceeding America's Black Friday and Cyber Monday combined. After completing history's largest IPO, Alibaba became the world's most valuable e-commerce company, transforming Jack from a $20/month teacher into a billionaire. This journey represents more than business success-it symbolizes economic power shifting from West to East. But how did a bullied child who once earned just $12 monthly become China's most celebrated entrepreneur? The answer lies not merely in being at the right place at the right time, but in Jack's unique combination of vision, determination, and leadership that saw opportunity where others saw nothing.
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